7 Simple Marketing Tips to Grow your Business in 2018

Businesses do not grow except there is enough patronage from customers.

That is why from time to time, businesses should make efforts to keep growing their customer base and by this we mean they need to create strategies and structures to satisfy and retain their existing customers while reaching out to new prospects that will join their database.

1. Satisfy your Existing Customers Needs

There is no marketing strategy greater than customer satisfaction. When you satisfy your customers, they patronize you more and even engage in Mouth to mouth advertisement for your business. When you don’t satisfy them, on the other hand, they stop dealing with you, warn their friends and family about doing business with you and if you do that long enough, you stand at the risk of gaining bad reputation.

2. Let your work speak for you

We all know about certain businesses with the reputation of quality delivery. We often say, if you want the best service in this area, go to so and so office. Let your business be that business that

3. Leverage on Social Media

That is the simplest and cheapest way to market your business nowadays. Most of your customers are on social media

4. Use LinkedIn

LinkedIn is one of the most cost-effective yet highly efficient means of marketing for small businesses. First, with a free, basic LinkedIn account, you can connect with individuals and businesses across all sectors, some of whom are your potential customers, then with premium accounts, you can access all manner of sophisticated tools that help you reach almost anyone you need to reach regardless of their social status. Either free or paid account, LinkedIn helps you reach your customers in an easy, effective way

5. Maximize Budget on Paid ads

Instead of wasting money on unnecessary placements that simply do not work on Facebook or audiences that do not deliver the bottom line on Google ads, ensure you maximize the budget on paid ads so, at the end of the day, you get more results delivered from smaller budgets.

6. Outsource your marketing activities

Outsourcing your marketing campaigns to experienced professionals help you to get the most out of smaller budgets. Then one good thing is, you do not have to bear the cost of hiring full-time personnel

7. Give a discount for referrals

Referrals come with a plethora of benefits, not only does it convert more prospects into paying customers because it positions your business as trustworthy enough for someone else to recommend you.

This is actually a free marketing strategy. You do not have to spend a dime to get them. The discount you are given for referral is to encourage customers to refer you and reward them for doing so.

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