If you were like me a couple of years ago, you would probably think posting every day on social media and liking other people’s posts would generate visibility and spur more sales for your business but anyone that has done this long enough will agree that this is not always true.
This is the one mistake every small business makes on social media every time, and you might probably be making that mistake right now! Bombarding your customers with so much information on social media most of which are entirely advertisement messages is breaking the number one rule of social media interactions which is: social interactions should precede marketing communications
If you are wondering what to do instead, these 5 tips could help you get started in getting your social media tactics right.
With social media, you can build a thriving online community of people who enjoy interacting with your business online. Social media is different from all other kinds of media in that it is highly interactive. It is primarily for social interactions, not for marketing. You cannot break this most important rule and expect everything to go well.
A lot of people focus on the Media in “Social Media and use it to push their businesses while ignoring the social part that forms the bedrock of the results you get. The basic and probably the most important truth about social media that will drive more patronage to your business in 2018 and improve your ROI ultimately is this “Focus on connecting, not selling. When people connect to your brand, they patronize you by default. By connecting, I mean post contents that your audience will find, useful, relevant and helpful and even if you have to market your products/service, do that from the standpoint of your customers’ needs, not your need to sell.
If you are posting on social media and nobody is liking, commenting on and sharing your posts, not only should you be bothered, you should also find means to rectify that immediately. And in rectifying, the first thing you should check is the relevance of your article. How relevant and interesting is your content to the people you are trying to reach? Then you need to check your visibility to search engines. Promote your pages to relevant people to increase your engagement and followership.
There are five essential components of a communication process.
They are the sender, receiver, message, channel, and feedback. These components apply in social media interactions as well. A communication encounter is not complete until you have gotten a feedback from the receiver. So ask questions, ask for feedbacks, treat comments and complaints with urgency; these are things that will help you know what you are doing well and what you are not and then improve.
In traditional marketing, marketers assume they know the customer’s needs and problems and present their products as the solution but with social media marketing, it is a different case. Here you need to find out what is most important to your audience and develop your content narrative around it. That is the only guarantee to good results
When it comes to posting on social media, timing is key. While you will find some useful suggestions as to what time to post online, you can also determine the best timing your post will get the most result by testing yourself. Post at different intervals and watch out for the timing that got you the most result. Test it several times and once you have arrived at a time, stick to it
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