How to Get Great Customer Reviews and Testimonials That Will Boost Your Brand Reputation

In His book “How to Skyrocket your Leads, Sales, and Reputation”, Tom Kenmore made a very important statement that every business should use as a guideline for all their activities. He says “If you are in a competitive industry, great reviews are not just nice to have, they are a requirement”! This is nothing but the truth.

Testimonials and reviews go a long way in telling potential and existing customers how others already perceive or business and whether you like it or not they go a long way to determine if they will do business with your organization or not and in the long run, they determine your brand reputation.

Most of the times, it is not as if businesses don’t know the importance of reviews to their organizations, they do but the problem is how to get it, in this article we have put together 5 sure ways you can get great customer reviews.

1. Ask for it

That is the easiest way to get reviews. You can put some cold calls through or send emails to some customers that you are certain are satisfied with your business and ask them to post a positive review on your site or social media profile. Most of your loyal customers will never post a view until you ask them to.

2. Exceed your customer’s expectations

When you exceed customers’ expectations, they are impressed and therefore, find it easier to write nice reviews about your company. Make it a culture to go the extra mile for each customer that comes patronizing your business and you will see how natural writing positive reviews for your business.

3. Give them a wow experience each time they come visiting

“The customer experience is the next competitive Battle Ground”. Jerry Gregoire, Former CIO at Dell

When customers come visiting your office, how do they go back feeling? There are several things to put in place to ensure they feel great when they enter your office. First on the list is your office space. Is your office space warm and welcoming enough for customers to feel great?  What about the staff members that deal directly with customer, your front end personnel, how accommodating and helpful are they? Customer service is no more a competitive advantage for your business, it is a survival tool.

4. Add Reviews buttons to your website and social media channels

That’s an indirect way of asking for reviews from your customers.  First add the reviews of other customers so they know others are giving your company positive reviews, next make sure you site it in a strategic place or make it pop up when they are going through making sure you site it in a strategic place or make it pop up when they are going through your website and social profiles.

5. Incorporate feedback strategies to your organizational structures

Feedback is everything to a business and whether you need them for reviews or not,  it is a crucial part of every business; whether it is positive or negative. No matter how great you think your business is doing, if your customers do not think so then it is as if you are not doing great that is why you need to know what they think about the products you are selling and the services you are rendering to them. Create a feedback system, for example, a feedback box or a testimonial slip in your company can go a long way in telling your customers you care.

If you do these on a routine basis, then deriving the positive ones and using them for review will not be difficult.